From the Food Democracy Now website:
Ever get the feeling that multinational food corporations are just trying to sell you a bunch of junk in a pretty package? Well, the new Smart Choices® Program proves that hunch to be true.
Recently, an alliance of over a dozen giant food conglomerates and some industry “experts” came up with a new nutrition labeling program meant to help consumers make “smarter food and beverage choices.” You might be surprised what they define as a “Smart Choice”: things like Froot Loops®, Keebler Cookie Crunch® and Lucky Charms®.
Are they serious? In an age when childhood obesity has become an epidemic, labeling sugar cereals as smart choices is unacceptable...
For only $100,000, a company can join the Smart Choices® program and “recommend” products that contain as much as 44% sugar...
I love the market fundamentalists who try to convince us that regulation is a "bad" thing and that what is in the best interests of business is somehow in the best interests of "consumers" (I so resent being called a "consumer").
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1 comments:
I am no nurse, but I know healthy, and many of these cereals are not healthy. But I imagine that as a part of a balanced diet, they aren't that bad.
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